Last week, our Truth about Youth programme hosted its Positive Media Showcase at the BALTIC – a one-off event that spotlighted the portrayal of young people in the media.
The event supported Truth about Youth’s overarching aim of challenging and changing the widespread negative perceptions of young people.
Showcasing best practice in promoting a positive image of young people, the event was also a celebration of the achievements made by young people and organisations who are actively involved in challenging negative perceptions.
Over 60 delegates attended, enabling professionals from the youth work sector, media representatives and young people to network and share ideas.
Susana Giner, Director of the Youth Media Agency – the home of youth media in the UK – delivered the keynote speech, covering topics such as ASBOs and the No More Page 3 campaign. Susana said: “Events like this, which celebrate the positive talent of young people are hugely important in the UK. We are seeing more and more how mainstream media are realising that if they do not connect with young people, they will quickly become irrelevant to the next generation of media consumers.”
Attendees could also take part in one of three masterclasses on the day hosted by local youth media project Headliners; ITV Fixers (who help young people ‘fix’ an issue they are passionate about); and Youth Focus: North East’s Heritage Lottery Funded film project Teenage Kicks.
We also welcomed other Truth about Youth programmes from around the UK, including Young Scot, The Prince’s Trust in Bristol and Oval House Theatre, with each delivering presentations on the fantastic work they do in their respective regions. It was also the first time different Truth about Youth programmes had collaborated at the same event.
A lively – and at times controversial – discussion panel featuring representatives from the Sunderland Echo, Honeypot Media and MoJo Media, rounded off the event.
Thanks to everyone who came along on the day, including our guest speakers and panel representatives.